INTERNET Q & A: Brought to you by CNN.COM

<p>Q: We commonly hear the term "stickiness" in reference to attracting </p><p>users to websites. What does it really mean? </p><p><BR><BR> </p><p>A: "Stickiness" is used to describe the ability of a website to attract, </p><p>maintain and have users spend more time on the site. </p><p><BR><BR> </p><p>The belief is that the "stickier" the site, the more likely money will </p><p>be spent. </p><p><BR><BR> </p><p>Be it in terms of actual purchases (Amazon.com or Ebay.com), or having </p><p>advertising effectively reaching the users in a given time frame. </p><p><BR><BR> </p><p>"Stickiness" can also be equated to user loyalty and satisfaction. </p><p><BR><BR> </p>