Q: We commonly hear the term "stickiness" in reference to attracting
users to websites. What does it really mean?
A: "Stickiness" is used to describe the ability of a website to attract,
maintain and have users spend more time on the site.
The belief is that the "stickier" the site, the more likely money will
be spent.
Be it in terms of actual purchases (Amazon.com or Ebay.com), or having
advertising effectively reaching the users in a given time frame.
"Stickiness" can also be equated to user loyalty and satisfaction.
