INTERNET Q & A: Brought to you by CNN.COM

<p>Q: What are some different ways advertisers can negotiate an </p><p>Interactive campaign? </p><p><BR><BR> </p><p>A: Pay-per-click: In pay-per-click advertising, the advertiser pays a </p><p>certain amount for each clickthrough to the advertiser's Web site. </p><p><BR><BR> </p><p>The amount paid per clickthrough is arranged at the time of the </p><p>insertion order and varies considerably. Higher pay-per-click rates </p><p>recognize that there may be some "no-click" branding value as well as </p><p>clickthrough value provided. </p><p><BR><BR> </p><p>Pay-per-lead: In pay-per-lead advertising, the advertiser pays for each </p><p>sales lead generated. For example, an advertiser might pay for every </p><p>visitor that clicked on a site and then filled out a form. </p><p><BR><BR> </p><p>Pay-per-sale: Pay-per-sale is not customarily used for ad buys. It is, </p><p>however, the customary way to pay Web sites that participate in </p><p>affiliate programs, such as those of Amazon.com and Beyond.com. </p><p><BR><BR> </p><p>Pay-per-view: Since this is the prevalent type of ad buying arrangement </p><p>at larger Web sites, this term tends to be used only when comparing this </p><p>most prevalent method with pay-per-click and other methods. </p><p><BR><BR> </p><p>Source: http://www.whatis.com/adterms.htm. </p><p><BR><BR> </p>