Q: What is Viral Marketing?
A: "Viral marketing is the ability of the Internet/ Internet sites to
build user loyalty, usually through word-of-mouth. It is an extremely
powerful and often elusive online marketing force that can make or break
a site.
"It is the notion where businesses grow like a virus to lock out the
traditional competitors through innovative pricing & exploitation of the
traditional business models.
"Viral marketing describes any strategy that encourages individuals to
pass on a marketing message to others, creating the potential for
exponential growth in the message's exposure and influence. Like
viruses, such strategies take advantage of rapid multiplication to
explode the message to thousands, to millions."
(The Six Simple Principles of Viral Marketing, by Dr. Ralph F. Wilson,
E-Commerce Consultant).
