INTERNET Q & A: Brought to you by CNN.COM

<p>Q: What is Viral Marketing? </p><p><BR><BR> </p><p>A: "Viral marketing is the ability of the Internet/ Internet sites to </p><p>build user loyalty, usually through word-of-mouth. It is an extremely </p><p>powerful and often elusive online marketing force that can make or break </p><p>a site. </p><p><BR><BR> </p><p>"It is the notion where businesses grow like a virus to lock out the </p><p>traditional competitors through innovative pricing & exploitation of the </p><p>traditional business models. </p><p><BR><BR> </p><p>"Viral marketing describes any strategy that encourages individuals to </p><p>pass on a marketing message to others, creating the potential for </p><p>exponential growth in the message's exposure and influence. Like </p><p>viruses, such strategies take advantage of rapid multiplication to </p><p>explode the message to thousands, to millions." </p><p><BR><BR> </p><p>(The Six Simple Principles of Viral Marketing, by Dr. Ralph F. Wilson, </p><p>E-Commerce Consultant). </p><p><BR><BR> </p>