INTERNET Q & A - Brought to you by CNN.COM

<p>Q: What is an interstitial and how effective is it for </p><p>advertising? </p><p><BR><BR> </p><p>A: An interstitial (also known as a splash page or pop-up) is a </p><p>preliminary page that precedes the page of a website and usually </p><p>promotes a particular site feature, or provides advertising. </p><p>Interstitial advertising can be especially impactful if the message is </p><p>simple and clear. Complex files that require long download times may be </p><p>ignored and are therefore not effective. </p><p><BR><BR> </p><p>If you have any questions for this column, please write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>