INTERNET Q & A - Brought to you by CNN.COM
<p>Q: Aside from a banner campaign, how can I use the Net to build my </p><p>company's brand? </p><p><BR><BR> </p><p>A: The Net should never be the only way a company builds it's brand. </p><p><BR><BR> </p><p>Rather, it should be a prominent part of a well rounded media mix </p><p>entailing online, tv & print used together to reinforce your </p><p>message. </p><p><BR><BR> </p><p>In terms of online, there are numerous ways to build a brand ... aside </p><p>from regular banner campaigns, you can request each site for different </p><p>ideas to push the creative envelope. Some sites are more open to it than </p><p>others but definitely ask. You can also develop a website that would </p><p>promote the company's message and this would in turn educate the online </p><p>audience. </p><p><BR><BR> </p><p>Brand building is a complex process. To get the most of your media buy, </p><p>combine as many facets as possible. This will ensure the widest audience </p><p>receives your message. </p><p><BR><BR> </p><p>If you have any questions for this column, write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>