INTERNET MEDIA: MPI spins off new online media services division

<p>In the race to win a stake in the Internet advertising pie, Media </p><p>Partners International has spun-off a new online media services arm, </p><p>e-Media Partners International (eMPI). </p><p><BR><BR> </p><p>Joining forces with Web publishers and advertising agencies alike, eMPI </p><p>aims to provide turn-key ad management and delivery via a centralised </p><p>database, bolstering its backend systems with independent AdForce </p><p>technology. </p><p><BR><BR> </p><p>According to e-MPI managing director, Winnie To, the shop will "take out </p><p>the guesswork normally associated with traditional media, by </p><p>capitalising on the interactivity of the Internet". </p><p><BR><BR> </p><p>"We have to work with the advertising agencies to materialise the </p><p>creative concept into solid sales on the Web." </p><p><BR><BR> </p><p>Earmarking e-MPI's reach in the SAR and China, Ms To told MEDIA that </p><p>Internet ads currently represented a meagre 0.5 per cent of all ads </p><p>rolled-out in both markets. </p><p><BR><BR> </p><p>"Even a jump from 0.5 per cent to one per cent would be doubling the </p><p>market's growth potential," she said. </p><p><BR><BR> </p><p>Having lined-up sites such as Sohu.com, 163.com and business-to-business </p><p>site Alibaba.com, e-MPI is brandishing similar "one-stop solution" </p><p>relationships with more than 40 Websites in China and Hong Kong. </p><p><BR><BR> </p><p>"We bring ads to portals, non-portal and vertical portal sites with our </p><p>traffic tracking systems, rich media production, Web promotion and </p><p>development and customer support and site maintenance," said Ms To. </p><p><BR><BR> </p>