Asiacontent.com is beefing up its Web might, teaming up with
US-based media firm NBC Internet in the latest of a series of joint
ventures.
Under the new arrangement, Asiacontent.com will team up with NBCi to
launch Internet portal services, including community, content and online
shopping services, throughout the region.
While the deal has facilitated NBCi buying a minority stake in
Asiacontent.com, the latter now holds a 65 per cent stake in the new
venture.
Fresh websites are expected to be churned out within the coming quarter,
relying on the breadth of content developed with NBCi portals and
technology in the US and Europe.
In addition, Tricast - the Singapore-based website developer - has
undergone a corporate brand rehaul to become "the media arm" of
AsiaContent.com.
AsiaContent.com CEO Christopher Justice termed the change in Tricast's
nomenclature as "a corporate reorganisation", which was not "a de-facto
joint-venture".
"It reflects the overall AsiaContent.com family - creating premium
branded, locally relevant content, delivering targeted advertising to
Asian audiences and connecting Asian buyers and sellers online," Mr
Justice told MEDIA.
"Tricast was and still is a developer of branded destination content
sites - it will continue to be where we do our content," he said.
Tricast adds to a trio of AsiaContent.com corporate relationships
including a joint-venture with DoubleClick Asia - who manage the firm's
ad sales and branding - and NBC Internet.
In response to the shake-up, former Tricast COO Paul Meyers has moved to
AsiaContent.com's staff team, remaining in Tricast's Singapore office in
the new role of VP, business development.
