INTERNATIONAL: Travelocity branching out with St Luke's

<p>St Luke's has won the £10 million (about US$14 </p><p>million) task to roll out the US online travel giant Travelocity across </p><p>Europe. </p><p><BR><BR> </p><p>Travelocity has recently announced its intention to extend its brand out </p><p>of America, and will begin its European expansion in early 2001. The </p><p>European drive is scheduled to start in the UK, France and Germany. </p><p><BR><BR> </p><p>St Luke's campaign will include TV, press, poster and online work. </p><p><BR><BR> </p><p>The company held talks with Leagas Delaney, Bartle Bogle Hegarty, Lowe </p><p>Lintas and Griffin Bacal before choosing St Luke's. </p><p><BR><BR> </p><p>Travelocity, which is part of the Sabre group, is the world's largest </p><p>Internet-based travel agent and acts as a broker for travel </p><p>services. </p><p><BR><BR> </p><p>Andy Law, the chairman of St Luke's, said: "It's great for us to become </p><p>involved as Travelocity enters Europe as the biggest online travel </p><p>site. </p><p><BR><BR> </p><p>We're looking forward to taking this challenger brand forward. Our </p><p>ambition is to dominate the online travel market, and I'm sure we'll be </p><p>successful." </p><p><BR><BR> </p><p>The forthcoming campaign will aim to create a strong positioning for the </p><p>brand in an increasingly pressured market that includes established </p><p>competitors such as Expedia and lastminute.com. Travelocity is looking </p><p>to spend between £8 million and £15 million in 2001 to </p><p>establish its brand in Europe. </p><p><BR><BR> </p><p>The US advertising for Travelocity is handled by Roberts Advertising in </p><p>Dallas, Texas. Roberts will continue to work autonomously on the </p><p>business, and will not be affected by St Luke's appointment. </p><p><BR><BR> </p>