INTERNATIONAL: New online resource for creatives rolls out

<p>D&AD has teamed up with Getty Images to create the Bloodbank, an </p><p>online showcase for the cream of young creatives, all of whom have been </p><p>individually vetted by D&AD, the One Club and other leading industry </p><p>bodies worldwide. </p><p><BR><BR> </p><p>Bloodbank, a free service that has a stated mission to "invest in the </p><p>future of the next creative generation", kicks off internationally this </p><p>month and will be made up of four "cells". </p><p><BR><BR> </p><p>"The lab" will spotlight five members of the Bloodbank, chosen each </p><p>month by a panel of internationally renowned industry figures. </p><p><BR><BR> </p><p>"Cellmates" is a matchmaking service for young creatives, which helps to </p><p>match art directors and copywriters. Users can search the database for a </p><p>partner, read their profile and then contact them. </p><p><BR><BR> </p><p>"Newblood", a pool of young creatives, allows users to search the </p><p>database by discipline, location, surname or a keyword. </p><p><BR><BR> </p><p>The fourth cell is "give blood", a page for young creatives who have </p><p>been invited to put their work and information on to the database. </p><p><BR><BR> </p><p>Accredited programmes include the D&AD student awards, "newblood", D&AD </p><p>workshops, the D&AD/Cannes young creative competition and the Art </p><p>Directors' Club of Europe's best in European student design and </p><p>advertising. </p><p><BR><BR> </p><p>Mr David Kester, D&AD's chief executive, said: "The Bloodbank will be a </p><p>constantly refreshed online showcase for the finest international </p><p>talent. </p><p><BR><BR> </p><p>In the competitive arena of design and advertising, where there is </p><p>insufficient investment in young professionals, this will provide new </p><p>tools to recognise, understand and celebrate excellence." </p><p><BR><BR> </p><p>Bloodbank's aim is to smooth the recruitment process. It will help young </p><p>creatives find jobs and make it easier for employers to identify the </p><p>cream of graduates. </p><p><BR><BR> </p><p>Mr Lewis Blackwell, the vice-president of brand and creative direction </p><p>at Gettyone, said: "The Bloodbank has the potential to become a major </p><p>resource for the world's creative industries." </p><p><BR><BR> </p><p>Created by Deepend, the site's icons look like blood cells under a </p><p>microscope. </p><p><BR><BR> </p><p>The address is dandad.org/gettyonebloodbank. </p><p><BR><BR> </p><p>D&AD is now holding elections for the three vacant seats on its </p><p>executive committee. Votes for the eight candidates are due by this </p><p>month. The advertising nominations are Mr Robert Campbell (joint CD of </p><p>Rainey Kelly Campbell Roalfe/ Y&R), Mr John Pallant (deputy ECD of </p><p>Saatchi & Saatchi), Mr Peter Souter (ECD) of Abbott Mead Vickers BBDO) </p><p>and Mr Mike Wells (head of art at WCRS). </p><p><BR><BR> </p>