INTERNATIONAL: MindShare scoops pounds 21m global account

MindShare has won the pounds 21 million (about USdollars 29 million) global account for the Internet cafe chain easyEverthing. MindShare won the account after a pitch against Carat and Starcom. Matters Media, the easyEverything incumbent, did not repitch. EasyEverything is set to expand across Europe and the US. It has 16 cafes in Europe and opened its first US store last month. It plans to have opened 40 outlets by next September. Its owner, Mr Stelios Haji-Iannou, has said that he hoped to float the company next year. EasyEverything's creative work is carried out in-house and no changes are expected in the short term. However, Mr Marc Bell, the marketing director of easyEverything, said: "As the critical mass of stores grows, we may look to have an external creative." Mr Nick Emery, the chief strategy and planning officer at MindShare Worldwide, said: "It is a great testament to MindShare that such an entrepreneurial company sees us as the operation that can deliver both global networking and innovative solutions across all media to further accelerate its impressive growth."

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com