Euro RSCG Wnek Gosper has been handed Alberto Culver's US$40
million international account for the haircare brand VO5 without a
pitch.
The decision to move agencies in the UK comes just four months after M&C
Saatchi was appointed to the business.
This latest change in agency is the result of a new globalisation
strategy, according to Mr Barton Warner, vice-president of international
marketing at Alberto Culver.
The move follows last month's appointment of Euro RSCG Tatham of Chicago
to handle the VO5 brand across Canada and the US.
Euro RSCG Wnek Gosper will create the advertising for the rest of the
world.
The media account, held by Carat, is not thought to be affected by the
changes.
Mr Mark Wnek, executive creative director at Euro RSCG Wnek Gosper,
said: "It's very exciting to win our biggest ever piece of business.
It's wonderful for the London office to be handling a product sold in
over 120 countries around the world."
