INTERNATIONAL: Claydon Heeley lands pounds 10m Esso BTL biz

<p>Claydon Heeley Jones Mason has picked up ExxonMobil's pounds 10 </p><p>million (about USdollars 14 million) pan-European below-the-line </p><p>business, swiftly replacing its BP account which moved to Ogilvy-One </p><p>last month as part of a global review. </p><p><BR><BR> </p><p>The agency will work on loyalty, marketing of fuels, convenience stores </p><p>and commercial cards for the Esso brand across Europe. </p><p><BR><BR> </p><p>The move to Claydon Heeley is part of a global review by ExxonMobil. </p><p><BR><BR> </p><p>McCann-Erickson previously held the through-the-line account. It lost </p><p>the global creative business to DDB earlier this year. </p><p><BR><BR> </p><p>Claydon Heeley will develop direct marketing and promotional strategy </p><p>for the Esso brand and implement the work in the UK. Local DDB offices </p><p>will work on implementation other markets. </p><p><BR><BR> </p><p>The agency lost the BP account last month as the oil giant moved its </p><p>entire below-the-line business into the Ogilvy network. Ogilvy & Mather </p><p>picked up the above-the-line business a year ago. The Esso brand is </p><p>looking at establishing loyalty partnerships. It does not have a loyalty </p><p>scheme, but is exploring options in this area. </p><p><BR><BR> </p><p>Following the creative and BTL review, the oil giant is reviewing its </p><p>pounds 75 million global media account. In the UK, Universal McCann </p><p>works on the Esso brand. </p><p><BR><BR> </p><p>- All stories in this section were sourced from MEDIA's sister </p><p>publication in the UK, Campaign magazine. </p><p><BR><BR> </p>