The agency has already handled the business for eight years and four years, respectively, in Australia and Japan. The new deal sees each H&K branch sign a further three-year deal with IBW.
“There is intense competition globally among countries and cities to attract attention, and Hill & Knowlton has the expertise in destination marketing and the people to make a difference and create business impact.” said Vivian Lines, president and COO, Hill & Knowlton Asia-Pacific.
International Business Wales retains H&K
ASIA-PACIFIC - International Business Wales (IBW), the economic development arm of the Welsh Assembly Government has retained Hill & Knowlton in to handle its business in Australia and Japan following a formal review.