INTERNATIONAL: Arnold heads new Havas ad network
<p>Havas Communications is launching a new global agency network
</p><p>called Arnold Worldwide Partners. It will marry the Boston-based Arnold
</p><p>Communications with the existing six agencies of the Campus Network. The
</p><p>Campus name will be dropped.
</p><p><BR><BR>
</p><p>The move fuels speculation about the future of Mr Robin Wight, the
</p><p>chairman of WCRS and of Campus. Mr Wight, who founded WCRS two decades
</p><p>ago, is understood to be seeking backers for a consultancy, preferring
</p><p>to go solo rather than play second fiddle to the chief executive of the
</p><p>new network, Ed Eskandarian. Mr Wight did not comment on this
</p><p>speculation.
</p><p><BR><BR>
</p><p>However, it is understood that Mr Wight, 56, is already considering
</p><p>names for his consultancy, one of which is believed to be "Robin Wight
</p><p>and Geniuses".
</p><p><BR><BR>
</p><p>The venture could be Havas-backed or linked to a rival holding
</p><p>company.
</p><p><BR><BR>
</p><p>The network will comprise eight agencies across three continents, with
</p><p>Boston's Arnold as its lead agency. The European agencies, including
</p><p>Partners BDDH and WCRS, will include Rempen & Partners in Germany,
</p><p>Devarrieuvillaret in France, Ata de Martini in Italy and La Banda in
</p><p>Spain. The network will also be represented by Age in Brazil, and
</p><p>Vickers & Benson in Canada.
</p><p><BR><BR>
</p><p>Further acquisitions are being sought in the Far East and Australia.
</p><p><BR><BR>
</p><p>WCRS, which has suffered a stream of account losses this year, and
</p><p>Partners BDDH will continue to trade as competing agencies in the
</p><p>UK.
</p><p><BR><BR>
</p><p>The new network has no shared clients but significant conflicting car
</p><p>businesses: Arnold works with VW in the US, WCRS handles BMW in the UK
</p><p>and Partners BDDH handles Mercedes-Benz.
</p><p><BR><BR>
</p><p>Havas bought Snyder Communications in February this year in a US$2.1 billion deal that brought Arnold, Brann Worldwide and Partners BDDH
</p><p>into its fold.
</p><p><BR><BR>
</p><p>Mr Eskandarian, the chief executive of Arnold Worldwide Partners, said:
</p><p>"There is a new breed of international clients searching for the highest
</p><p>standards of creativity and the passion that comes from strong
</p><p>entrepreneurial agencies. This is the first network that gives clients
</p><p>that creativity with traditional network strength and cohesion."
</p><p><BR><BR>
</p><p>Mr Alain de Pouzilhac, the chairman and chief executive of Havas
</p><p>Advertising, said: "This partnership of highly creative agencies will
</p><p>fit the needs of our clients perfectly."
</p><p><BR><BR>
</p>
by
|
11/10/2000
Havas Communications is launching a new global agency network
called Arnold Worldwide Partners. It will marry the Boston-based Arnold
Communications with the existing six agencies of the Campus Network. The
Campus name will be dropped.
The move fuels speculation about the future of Mr Robin Wight, the
chairman of WCRS and of Campus. Mr Wight, who founded WCRS two decades
ago, is understood to be seeking backers for a consultancy, preferring
to go solo rather than play second fiddle to the chief executive of the
new network, Ed Eskandarian. Mr Wight did not comment on this
speculation.
However, it is understood that Mr Wight, 56, is already considering
names for his consultancy, one of which is believed to be "Robin Wight
and Geniuses".
The venture could be Havas-backed or linked to a rival holding
company.
The network will comprise eight agencies across three continents, with
Boston's Arnold as its lead agency. The European agencies, including
Partners BDDH and WCRS, will include Rempen & Partners in Germany,
Devarrieuvillaret in France, Ata de Martini in Italy and La Banda in
Spain. The network will also be represented by Age in Brazil, and
Vickers & Benson in Canada.
Further acquisitions are being sought in the Far East and Australia.
WCRS, which has suffered a stream of account losses this year, and
Partners BDDH will continue to trade as competing agencies in the
UK.
The new network has no shared clients but significant conflicting car
businesses: Arnold works with VW in the US, WCRS handles BMW in the UK
and Partners BDDH handles Mercedes-Benz.
Havas bought Snyder Communications in February this year in a US$2.1 billion deal that brought Arnold, Brann Worldwide and Partners BDDH
into its fold.
Mr Eskandarian, the chief executive of Arnold Worldwide Partners, said:
"There is a new breed of international clients searching for the highest
standards of creativity and the passion that comes from strong
entrepreneurial agencies. This is the first network that gives clients
that creativity with traditional network strength and cohesion."
Mr Alain de Pouzilhac, the chairman and chief executive of Havas
Advertising, said: "This partnership of highly creative agencies will
fit the needs of our clients perfectly."
