The commercial for Pura Pharm - a leading developer of modern Chinese medicines - features a man who cannot take his eyes off a girl walking into a cafe. He apparently makes his move when he sees that she drops something. The final scenes show him picking up a clump of hair and asking if she has ever thought of taking Haveron because he could not help but notice her unhealthy hair. Interface gave the usual problem-solving storyline a twist in a bid to make the campaign more memorable.
"PuraPharm came to us looking for new and creative ideas to promote its products and I think we have been able to deliver that with this campaign, said Dionne Kung, managing director of Interface.
