The digital initiative builds on Intel's global branding campaign that launched earlier this summer. The project is headed by media agency OMD Singapore, and they said “sharing the sense of fun and quirkiness, you become inexplicitly linked to the campaign, and its message becomes more ingrained.”
Digital marketing agency in Singapore The Upper Storey has partnered with a Japanese developed Motion Portrait in the ‘Rock Star Myself’ project. It is a face-mapping technology which converts a single image into 3D real-time animation. Visitors can upload their head-shot photos and which transforms them into the star of the Intel television commercial.
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Credits:
Project Intel Rockstar Yourself
Client Intel
Media agency OMD, Singapore
Regional digital planning manager Rochelle Lobo
Business director Jessica Ho
Creative agency The Upper Storey
Software engineer Aleksander Gvozden
Art director David Yu
Copywriter Edwin Leong
Business director Euan Wilcox
Exposure Online
