Intel lines up Singapore agencies for PR review

Intel Semiconductor has confirmed that it is reviewing its Singapore PR account, currently handled by regional incumbent Fleishman-Hillard. "Fleishman-Hillard wasn't able to service the account the way that we need them to," said an Intel spokesperson, but refused comment on speculation that Hong Kong and regional account reviews would follow. Agencies believed to be pitching include Upstream Asia, Text100, Weber Shandwick and Edelman. "We have made the decision that we could no longer service their business in or out of Singapore," said Fleishman Southeast Asia managing director Tham Kok Wing.