'Intel Inside' history in rebrand

Intel, the world's fifth most valuable brand, is ditching the long-running 'Intel Inside' tagline and the dropped 'e' in its logo and instead will encourage consumers to 'Leap Ahead' as part of a major rebranding by the world's biggest chipmaker. The rebrand represents Intel's first image make-over in more than 30 years, as the company moves to reposition itself as providing the technology behind many digital products, not only PCs.