Insurance major to underline listening

<P>Prudential has launched a TV-led campaign to spark interest in its retirement solutions, while reinforcing its positioning as a brand that understands the individual needs of customers.  </P> <P><br><br><BR>Developed by Ogilvy & Mather Hong Kong, the campaign carries the tagline 'Prudential. Always listening. Always understanding'. It consists of TV, outdoor and radio, as well as other marketing collateral aimed at helping the company and its agents connect with customers effectively and consistently.   </P> <P><br><br><BR>The TVC, entitled 'Bombardment', features a series of Hong Kong people - including office workers, cleaning ladies and taxi drivers - voicing their thoughts, needs and desires about retirement. Through statements such as  'Retire at 50! 60! 40!' and 'Work hard now, enjoy life later', the campaign conveys the message that while everyone has a different view about retirement, Prudential listens to them all. </P> <P><br><br><BR>"With an ageing population, retirement planning is becoming more and more important for the people in Hong Kong," said Gladys Wong, director of client service, Ogilvy & Mather Hong Kong. "As one of Hong Kong's leading life insurance companies, Prudential is taking the opportunity to offer professional advice and solutions to consumers in this area." </P> <P><br><br><BR>Prudential's key competitors are AIA, Manulife and ING.  <BR></P>