Igoo secured the account following a credentials pitch that included a number of other agencies.
“I think we stood out from our competitors because of our extensive background in below-the-line real estate branding experience in Hong Kong and China, and our tasks will include developing and building a unique brand building campaign. This market is increasingly competitive with more foreign enterprises scrambling for the budget hotel and large scale B&B and motel-type market,” said Ben Lui (pictured), CEO and creative chief of Igoo Communications.
“I think we stood out from our competitors because of our extensive background in below-the-line real estate branding experience in Hong Kong and China, and our tasks will include developing and building a unique brand building campaign. This market is increasingly competitive with more foreign enterprises scrambling for the budget hotel and large scale B&B and motel-type market,” said Ben Lui (pictured), CEO and creative chief of Igoo Communications.
The new campaign will run between June and August this summer in China.
