Spearheading the company’s marketing strategy for the region, she will be responsible for expanding the network’s marketing efforts in Southeast Asia, China, Korea, Australia, New Zealand and India with the local marketing teams in each of these markets.
Swan comes with over nine years of experience in the telecommunications space in the Asia-Pacific region, and a further seven years in the digital advertising space.
Atul Satija, vice-president and managing director of InMobi Asia-Pacific, said, “We’re very excited to head into 2012 with Anita at the helm of our marketing efforts in Asia-Pacific. 2011 was a year of tremendous growth for us. Anita will help us further fuel the regional mobile ecosystem, given her extensive regional experience, marketing expertise, and advertising background.”
Swan was previously head of marketing, Asia-Pacific at Alcatel-Lucent, where she led a multicultural central marketing team across product, campaign functions, digital, and events.
Prior to this, she also worked with Vodafone, Digicel, Telstra and Telecom NZ.
Swan noted that Asia-Pacific was home to some of the world's fastest growing mobile markets. “InMobi has done an exceptional job establishing its leadership in the region. I’m very excited to be part of an amazing team and to be brought into the fold as the company powers up for greater growth in Asia-Pacific.”
