Initiative taps Loh to head marcomms

Initiative Asia-Pacific has promoted former Malaysia managing director Geraldine Loh to the position of regional marketing & communications director. According to regional COO King Lai, Loh will "strategically position Initiative's value proposition to our current clients and potential advertisers across the Asia Pacific region." Roland Nihlmar relocates from a previous role as business development director at Sweden's Initiative-Universal to take on Malaysia MD duties.