The ‘Shanghai Metro Journey of Innovation' at Shanghai Stadium Station has 11 ‘Power Zones' deploying technologies and media such as Bluetooth, interactive multimedia, window displays and products.
The one-month promotion features JWT clients Lipton, Ford and DTC. "We intend to implement this at 95 stations in the Shanghai Metro, which has a daily passenger flow of three million," said Tina Li, corporate comms director, JCDecaux China.