The media agency was appointed after a competitive three-way review that involved two other media agencies.
Initiative has been tasked to lead Innocean’s media strategy, planning and buying for the Hyundai and Kia brands, including retail activity.
Initiative has been tasked to lead Innocean’s media strategy, planning and buying for the Hyundai and Kia brands, including retail activity.
Innocean was established in Australia in August this year and is a fully owned subsidiary of the global Hyundai-Kia Automotive Group.
