The company had earlier invited TBWA and Leo Burnett to pitch for the account.
While ING already uses the services of Leo Burnett on a project basis, most of its Malaysian creative involves adaptation of global and regional campaigns. However, sources say that the new product will include a locally developed campaign.
ING selects Leo Burnett
KUALA LUMPUR - Financial services group ING has handed creative duties for a new product to Leo Burnett.
