ING Manila adds more dollars to brand campaign
<p>MANILA: Insurance company ING Life has extended the duration and </p><p>geographical spread of a brand campaign the company launched in the </p><p>Philippines three months ago. </p><p><BR><BR> </p><p>The insurance agency raised the number of prizes awarded from three to </p><p>five. </p><p><BR><BR> </p><p>At the same time,the company is distributing about one million stickers </p><p>in the competition-based campaign against its initial order for </p><p>100,000. </p><p><BR><BR> </p><p>The campaign has been extended for another two months and will now run </p><p>in key provinces outside Metro Manila, according to direct marketing </p><p>agency Impiric, which handled the campaign. </p><p><BR><BR> </p><p>Impiric's Manila-based client services director Damian Byrne said </p><p>stickers were distributed to car owners in the capital. </p><p><BR><BR> </p><p>Those spotted sporting the stickers were eligible to enter the </p><p>competition in which ING offered one million pesos (US$18,181) in </p><p>various insurance benefits. </p><p><BR><BR> </p><p>Byrne said print was used only to announce the winners. </p><p><BR><BR> </p>