MANILA: Insurance company ING Life has extended the duration and
geographical spread of a brand campaign the company launched in the
Philippines three months ago.
The insurance agency raised the number of prizes awarded from three to
five.
At the same time,the company is distributing about one million stickers
in the competition-based campaign against its initial order for
100,000.
The campaign has been extended for another two months and will now run
in key provinces outside Metro Manila, according to direct marketing
agency Impiric, which handled the campaign.
Impiric's Manila-based client services director Damian Byrne said
stickers were distributed to car owners in the capital.
Those spotted sporting the stickers were eligible to enter the
competition in which ING offered one million pesos (US$18,181) in
various insurance benefits.
Byrne said print was used only to announce the winners.
