ING Life Korea selects TBWA

SEOUL - Financial services giant ING has appointed TBWA to handle its Korea business, after the agency edged Phoenix - the incumbent - and Grape in a competitive pitch.

by | 12/04/2006

The account, which includes responsibility for creative, media planning and buying, online and promotion, is valued at US$5 million in 2007 billings, according to TBWA.

The first work is expected to break in Q1, 2007.

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