Developed by Lowe & Partners Malaysia, which was awarded the business after making initial presentations in July, the campaign will be spearheaded by print running through national media.
It will target consumers looking for greater involvement from their financial services partner, along with ING agents, as demonstrated by the tagline, 'Make life worth more? Start living'.
It will target consumers looking for greater involvement from their financial services partner, along with ING agents, as demonstrated by the tagline, 'Make life worth more? Start living'.
