Developed by Lowe & Partners Malaysia, which was awarded the business after making initial presentations in July. The campaign will be spearheaded by print running through national media, and will target consumers looking for greater involvement from their financial services partner, along with ING agents, as demonstrated by the tagline, 'Make life worth more? Start living'.
ING launches corporate branding campaign
KUALA LUMPUR - Global financial services company ING will launch a new drive aimed at communicating the company's 'personal' nature of its customer services.
