Chu, the husband of film celebrity Cherrie Chung Chor Hung, left the industry in the mid-90s after a distinguished advertising career. Royce Yuen, chairman of the Hong Kong 4As, said: “He is an accomplished creative, greatly respected and missed as a friend, mentor and inspirational figure.”
Ronald Yue, ex-partner and MD of Synergie, where Chu worked as creative director, said: “Mike was an inspirational role model for young and upcoming local creative talents during the Eighties and early Nineties when the advertising industry was in its booming stage.”
Chu won several hundred prestigious international awards including the HK4As creative awards, runner-up at the US Advertising Global Agency of the Year awards in 1990 and he was the only Chinese creative talent chosen by the Wall Street’s World Creative Leader league table in the 90s.
During his career, Chu was responsible for standout work on Crocodile Garmets, Puma and Titus Watch, among others.
