Martin Lindstrom, author and brand consultant:
"I hate to tell you, but you are losing control of your brand right now."
Mainardo de Nardis, CEO OMD Worldwide, compares Japan with Italy:
"In Japan 70 per cent of people read blogs; in Italy 70 per cent never read blogs."
Keith Smith, president international at TBWA Worldwide:
"Agencies have had to reinvent themselves. Otherwise we all would have gone out of business."
Tim Isaac, chairman Asia-Pacifc at Ogilvy & Mather:
"It's a revolution going on out there... digital and data are revolutionising the challenges we are facing."
Andres Kiger, senior director of integrated marketing at Coca-Cola China:
"It depends on brands and needs. People may have felt naked three years ago if their marketing campaign didn't include a TVC. Now digital elements have overtaken TVCs."