The assignment will run until year-end. However, the winner will be given the opportunity to become agency-of-record for the Rp 17 million (US$19.1 million) advertiser, according to a source. Publicis, Saatchi & Saatchi, DDB Avis, Avicom and Matari have been invited, although Saatchis withdrew because it was unable to meet the deadline. DDB Avis is the current agency for IndoSat’s product advertising.
IndoSat ranks as Indonesia’s second-largest telco, with 17 million subscribers. However, competition is increasing. New player Hutch counted as the 10th telco in the market when it entered Indonesia this year.
