Incumbent Maxus will defend the business, and line-up in a pitch with Carat, Initiative and Starcom.
The pitch, which will cover all brands - which include the popular kretek cigarette Sampoerna ‘A’ Mild - is slated to take place in August.
Indonesian tobacco giant in $11 million media review
JAKARTA - Sampoerna, the Indonesian tobacco giant, is reviewing its estimated Rp 100 billion (US$11 million) domestic media business.