The sub-region’s largest country has won one gold, one silver and three bronze medals so far, but an audience of just 242,000 has tuned in to watch the event on TVRI, representing an audience share of 2.4 per cent.
In contrast, in Malaysia, which has won just one medal, Astro is telecasting the games on 11 interactive channels and has attracted major sponsors such as Maxis. Terrestrial broadcaster RTM1’s channel share shot up six-fold from six to 32 per cent during the opening ceremony.
In contrast, in Malaysia, which has won just one medal, Astro is telecasting the games on 11 interactive channels and has attracted major sponsors such as Maxis. Terrestrial broadcaster RTM1’s channel share shot up six-fold from six to 32 per cent during the opening ceremony.
In Singapore, which also has one medal, StarHub has introduced six dedicated channels, while national broadcaster MediaCorp has a full-HD digital channel dedicated to the Games. During the opening ceremony, Channel 5 registered a spike in viewing that saw the channel take a 47 per cent viewing share.
