Entries are open to agencies in Vietnam, Cambodia, Laos and Myanmar, with a view to improving creative standards and motivating young advertising professionals in the fast-growing Southeast Asian sub-region.
The "Inchis" are the brainchild of TBWA Vietnam executive creative director Birger Linke, who expects the event to be staged in Ho Chi Minh City within the first quarter of 2008.
The "Inchis" are the brainchild of TBWA Vietnam executive creative director Birger Linke, who expects the event to be staged in Ho Chi Minh City within the first quarter of 2008.
The show (inchiawards.com) will use the same entry categories as AdFest, and include a conference. Speakers and sponsors are yet to be confirmed.
