Indocement hands over account to Grey Advertising

JAKARTA - Indocement, one of Indonesia's largest cement companies, has appointed Grey Advertising as its agency-of-record without a pitch.

Indocement engages in the manufacture and sale of cement and is 65 percent owned by HeidelbergCement. It offers products primarily under the Tiga Roda brand and competes with Semen Gresik and Holcim in the cement category.