INDIA HEADLINES: Ten sells out India-Pakistan cricket clash slots

Advertising slots on Ten Sports' broadcasts of the India-Pakistan cricket test match series in March have sold out. Bajaj Auto and Samsung have signed as associate sponsors for US$3.5 million each. The last time India toured Pakistan for a test series was 14 years ago; ad rates have hit more than double that of any previous cricket matches, with prices ranging between $18,000 and $30,000 for a 30-second spot, say sources, compared to $12,000 for the recently concluded Indian tour of Australia.

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