INDIA HEADLINES: Saffola addresses heart disease in ad campaign

Saffola, the cooking oil brand from Indian consumer goods major Marico, is launching a new ad campaign that will address the issue of heart disease. It includes a TVC created by Grey and directed by Ram Madhvani, to communicate the message that people may be unaware that they are at risk of a heart attack. The positioning has worked for Saffola as the Indian market runs four times the risk of heart disease compared with the average American.