INDIA HEADLINES: PepsiCo sends message in a bottle to consumers

PepsiCo India is running a promotion in Delhi and Mumbai which lets consumers create customised labels with messages on them. Consumers can submit their messages on entry forms in exchange for a label from a 500ml bottle, and these will be printed on labels and delivered to consumers' homes. The company is also deploying vans branded as 'Love wrap' vehicles, and will offer invitations to a Valentine's Day party to a 100 winners.