India Headlines: Marico realigns brands with Ambience, McCann

Just two months after Marico Industries named Saugata Gupta as head of marketing, it has realigned its portfolio of brands. The flagship Parachute brand of hair care products remains with Ambience Publicis, but Marico has appointed McCann-Erickson to handle Saffola cooking oil, Mediker shampoo and hair products and Shanti hair oil. The realignment aims to rationalise the agency roster, which included Grey, Orchard and Triton.