India Headlines: Coke back in control of Sunfill brand distribution

Coca-Cola, having tested outsourcing of its distribution, is changing strategy for Sunfill concentrate mix. Cholayil, marketers of the popular Ayurvedic soap brand Medimix in the south, distributed Sunfill in that region, however, Coke has decided to go it alone after shelves were left bare. The company is also pricing its mango drink Maaza at Rs 6 for 200 ml packs and Rs 7 for 250 ml packs in a bid to drive sales.