India: Headline - JK White hands TBWA brief after strategic tie-up

TBWA India has bagged the business of JK White Cement. The agency has worked with JK White Cement in the past, sharing strategic input. The agenda is to stir up the white cement market - dominated by JK White and the competing Birla White brand - as the segment has failed to show growth. Initially, the agency is looking at below-the-line activities. The business is estimated at about US$865,000.