India haircare brand reviews roster agencies
Consumer goods marketer Dabur is reviewing its US$2 million haircare brand, Vatika, in India. The account is presently split between Ogilvy & Mather (shampoos), Mudra (hair oil) and Bates (skincare). Vatika Hair Care range is part of the Personal Care range of Dabur, which markets brands like Dabur Amla Hair Oil and Dabur Lal Dant Manjan. Each brand is worth over $20 million, with Vatika the key driver for the company.
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