Developed by Nitro China, the campaign aims to convey the message that “no matter how tough a day you’ve had, everything seems better after a refreshing Baisha beer”.
The TVC draws on a true story from the Warring States period, between the fifth and the second centuries BC, with the famous General Xiangyu finding himself besieged on all sides. A modern protagonist interrupts the scene of despair telling them that everything will be okay after a Baisha beer, providing a humorous finish to the spot.
The work leverages the insight that Henenese are highly conscious and proud of their unique place in both mythological and political history in China.
