IN PHOTOS: Coca-Coca carries out a 'friendship experiment'

Coca-Cola and Ogilvy & Mather Shanghai partnered with overseas-returned Chinese photographer Kurt Tang for a 'friendship experiment'. The photographer went around Guangzhou giving Coca-Cola to two or more complete strangers and then taking their photos. The pictures from these encounters became a digital campaign and an exhibit at the Fei Gallery in Guangzhou, which the subjects were invited to attend.

by Staff Reporters

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