The portal communicates the benefits of iMode’s offerings: gaming, photo facilities, community and promotions, by allowing users of the site to interact with the various elements.
Developed by iThink, it supports a wider ATL Bravo Asia-developed push, and is aimed at getting young consumers to sign up for NTT DoCoMo’s service, exclusively offered by ‘3’. Johan Wong, iThink planner, said the aim was to provide content that integrated Japanese flavour with the local lifestyle.
