Developed by Richard Lewis Communications,
the Culture Active Tool is a web-based, stand alone
cross-cultural analysis and briefing tool. It has two
modules:
Personal Cultural Profiles (PCPs) enables
individual classification and characteristics by
completing a cultural questionnaire online.
National Cultural Profiles provide cultural
roadmaps to approximately 70 countries,
which enable users to compare specific behaviours
in one culture with those of another.
IMEX has joined with the MPI (Meeting Professionals
International) Foundation, MPI Foundation
Europe, MPI Foundation Canada and MCI —
to support this initiative.
IMEX works with partners to aid cultural clarity
FRANKFURT IMEX, the worldwide exhibition for incentive travel, meetings and events, is sponsoring the first Culture Active Tool for the meetings industry.