iMagic MyClick on offer in mainland

<P>Hong Kong-based mobile telecommunications service iMagic has rolled out its MyClick platform in China, to cater to growing demand from advertisers.</P> <P>MyClick, which transports consumers from a page in a magazine (or any other medium) to an advertiser's online homepage via a mobile phone, has performed strongly in Hong Kong since its May launch, according to iMagic Systems CEO, Rupert Purser. </P> <P>"There has been pressure from our Hong Kong advertisers, because they've been saying 'our main spend is over there, so that's where we want you'," he said.</P> <P>MyClick, which requires that consumers download software onto the phone, has already been used by a number of brands in Hong Kong, with several in China already confirming their involvement, including Coca-Cola, Northwest Airlines, Estée Lauder, Intel and Shanghai Volkswagon.</P> <P>"It offers engagement with the consumer, interactivity and measurability. People don't like to be sold to, and they want more excitement in the process," said Purser.</P>